Alberta Ferretti via Montenapoleone, Milan Store Design, Italian Shop Architecture, Architect

Alberta Ferretti Store Milan, Italy : via Montenapoleone

Contemporary Milanese Store - design by Sybarite, Architects

30 Nov 2010 Alberta Ferretti via Montenapoleone Store Design: Sybarite Alberta Ferretti via Montenapoleone Opened in September 2010, this Alberta Ferretti flagship boutique is located on the prestigious via Montenapoleone in the heart of Milan’s fashion district. Sybarite’s approach was to strip the building back to its essential form, creating an extremely simple backdrop to highlight the femininity and lightness of the clothes. Bespoke magnetic display props achieve maximum flexibility in visual merchandising, while sculptural freestanding elements stamp the Ferretti brand upon the space. The original façade had to be maintained but the interior vestibule has been utilised, bringing the shop forward and allowing clear views into it from the street. In accordance with conservation guidelines, the interior structural walls were all maintained, dividing the space into separate rooms connected by tall arching doorways. Once everything was stripped back to bare bones, the walls were painted pale warm grey and floors finished in white marble seminato. Placed on a grid corresponding to the existing room divisions, the movement joints of the seminato fall naturally and highlight the structural elements of the building. In keeping with the Alberta Ferretti concept, lighting sets the mood and allows the clothes to become the focus. Barrisol screens back light wave-patterned glass, casting surreal shadows, while spotlighting on mannequins creates the impression that light is emanating from the product itself. Signature black rails are split and cantilevered upwards off the floor while a ‘shuttlecock’ table embedded with LED screen tilts slightly, anchored at its tip and seeming to defy gravity. The energy created by this tension offsets an otherwise calm and minimalist space. images from the architect Alberta Ferretti via Montenapoleone Milan - Building Information Shop address: Via Montenapoleone, Milan, Italy Client: Alberta Ferretti Architect: Sybarite, London (Simon Mitchell, Torquil McIntosh, Filippo Ferraris) Specialist Fabricator: Modus Arredamenti (Massimiliano Tiezzi, Walter Morini) Shop Area: 172m² Completed: Sep 2010 Photographer: Stefano Guindani Alberta Ferretti via Montenapoleone Store Milan images / information from Sybarite, Architects Alberta Ferretti Milan design : Sybarite

Another Alberta Ferretti Boutique design by Sybarite:

Alberta Ferretti Los Angeles, West Hollywood, California, USA
2008

photograph : Jimmy Cohrssen
Alberta Ferretti Los Angeles Boutique

Milan Architecture - Selection

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Foster + Partners

picture : Foster + Partners
Santa Giulia Milano

New Trade Fair, Rho-Pero
Massimiliano e Doriana Fuksas Architects

photo © Archivio Fuksas
New Trade Fair Milan

Italian Architecture

Milan Tours

Milan Architects

Sybarite Architects - Key Projects

Buildings / Designs by Sybarite arranged chronologically

Stefanel Hamburg, Germany
2010

photo : Marco Zanta
Stefanel Hamburg

Marni Boutique Soho, New York, USA
2009

photo : Paul Warchol
Marni Soho

Cox & Power, Marylebone High Street, London, UK
2004

photograph : Adrian Myers
Cox & Power London

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Alberta Ferretti via Montenapoleone Milan Store - page: adrian welch / isabelle lomholt

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