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Midtown London Building, Project, Picture, News, Design, Property, Image
Midtown London - Building : Architecture Information
High Holborn Development by Sheppard Robson in London, England
GO AHEAD FOR SHEPPARD ROBSON'S HIGH HOLBORN SCHEME
14 Jul 2009
The Holborn Property Unit Trust, in conjunction with Blackfriars Property
Group and architects Sheppard Robson, has been granted planning for
a 28,000m² landmark mixed used scheme in Midtown London, occupying
a complete city block fronting on to High Holborn (50-57).

Located on a tight urban site and within Bloomsbury Conservation Area,
Sheppard Robson's scheme integrates the valuable existing historic
buildings into a mixed-use development centred around a new office
building appropriate to the emerging Midtown location.
The office buildings will provide 14,300 m² of flexible office
space suitable for major occupiers attracted to this prime location.
The scheme carefully integrates a relevant mix of uses for the various
retained buildings, including private and affordable residential and
student accommodation; reconfiguring the city block with a coherent
and sympathetic design.
Retail and restaurant uses at the base of the scheme feed the tributaries
at either side of the site linking the busy urban thoroughfare of
High Holborn to the quieter listed Georgian terraces of Bedford Row
to the rear.
Dan Burr, associate partner at Sheppard Robson and Design Director
on the project, is pleased to achieve planning permission on a complex
site with a multitude of planning considerations;
"We've worked hard to re-engineer this city block with an optimum
mix of uses. The proposal will restore listed buildings back to their
original residential use and retain valuable elements of other properties.
The scheme complements these buildings with a striking contemporary
office design at its heart. The surrounding public realm will be enhanced
to calm traffic and encourage pedestrian permeability and complementary
retail uses will bring vitality to the street level."
The proposal transcends a purely functional response to the requirements
of the brief and the parameters set by the planning policy, thereby
creating a high quality mixed-use scheme with excellent sustainable
credentials. The new office building emerges organically from behind
and between its distinguished neighbours. The façade has been
articulated as a carefully wrapped series of elegant ethereal glass
screens, which peel away in layers to reveal terraces, roof gardens
and balconies.
Midtown London Building images / information from Sheppard Robson
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City Point, City of London, UK
2002
Santiago Calatrava / Sheppard Robson

photo © adrian welch
City Point London
London Architect
London Buildings

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Midtown London Building : page - adrian welch
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