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Hermès London Store London: Architecture, Images
Hermès London Store Building - London : Photos
Children's Centre, Holloway, London, England, UK
Hermès brings nature back to Bond Street, London
Silver Forest #36
2008

Hermès unveils, Silver Forest #36, a new installation
for Christmas which sees its flagship store at 155 New Bond Street,
transformed into a forest of silver birch trees. This installation
aims to resurrect a wood that once stood in the stores location
in the early 18th Century. The pavement, vitrine and ground floor
will be imbued with thirty-six hand-cast Silver Birch trees
some reaching 8-metres in height.
Co-created by award-winning architects DSDHA and Creative Director
for Hermès windows Rebecca Cocks, this duo have combined their
disciplines to create a visual concept that captures the imaginative
spirit of Hermès whilst paying homage to the enchanting location
of its flagship store; the boundary in 1720 between the growing metropolis
of London and the natural world. Hermès invites visitors to
go back in time and rediscover the organic origins of this treasured
part of London.
Eighteen of the shimmering cast silver trees have been installed into
the pavements of New Bond Street and Bruton Street, the axis of the
Hermès boutique. The forest continues into the windows and
through-out the ground floor of the store. Passers-by are able to
explore the iridescent forest, to touch the wintry surface of the
metal and feel the bark etched with the patina of the
silver birch
in the background the sound of birds and horses
hooves galloping in the winter snow can be heard.
Window decoration and creativity plays a strong part in the spirit
of Hermès, which originated in the early 20th Century with
the celebrated windows of its store at 24 Rue du Faubourg St-Honoré
store in Paris. Since then, Hermès has encouraged each of its
markets to creatively design their own window displays locally. Visit
www.hermes.com to view some of these designs from around the world.

This project, called Silver Forest #36, will be in place
at Hermès, 155 New Bond Street, London W1, until 5th January
2009.
Hermès Bond Street Store photos / information from architects
DSDHA 051208
Hermès began in Paris in 1837 as a master harness and saddle
maker. Since then, 6 generations of enterprising artisans have conquered
new skills and new markets.
Today, 14 different product ranges are made under the control of Hermès
and sold in its network of 268 stores and concessionaires around the
world.
Rebecca Cocks
Studied at St Martins Central School of Art and after a few years
spent in the film industry she decided to develop her interest in
set design, which led her to Wimbledon School of an Art to Theatre.
Designing to the scale of the shop window, is for Rebecca, to realise
miniature theatre. Within this framework, Rebecca consults and designs
window display for international companies. Her work has been published
in books on window design and in the press.
DSDHA
David Hills and Deborah Saunt established the award-winning architectural
studio DSDHA in 1998. Their work blurs the boundaries between landscape
and architecture, art and urbanism, and questions our preconceptions
of the city. Working with Hermès builds on their growing international
profile with projects including the Silver Building (the first contemporary
building in Soho, London, for 15 years), a gateway building for the
London 2012 Athletes Village, a new sustainable resort in the Caribbean,
private homes in Holland Park and Kensington Palace Gardens. In
addition to their practice, Deborah Saunt is guest professor at EPFL,
Lausanne and David Hills teaches at the University of Cambridge.
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London Shops
Bond Street Shops

photo © adrian welch
Harrods Store, Knightsbridge

photo © adrian welch
Hermès London Store London : DSDHA Architects
Hermès would like to thank: Essex Replica (Manufacturing), Creea
(Installation), Turley Associates (Planning), Structure Workshop (Structural
Engineering).
London Houses
London
Architect
London Buildings

World Architecture : e-architect
- key buildings across the globe
Buildings / photos
for the Hermès London Store Architecture page welcome:
info@e-architect.co.uk
Hermès London Store London - page: adrian
welch / isabelle lomholt |
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