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Croydon Regeneration London, Image, Design, Development, Architecture,
News
Croydon Regeneration : London Architecture
Croydon building proposals, London, England, by Will Alsop
WILL ALSOP'S VISION
FOR CROYDON MOVES TOWARDS IMPLEMENTATION
31 Oct 2008
A major international design competition launched by Croydon Council
promises to realise Will Alsop's ambitious plans for Croydon. The
competition marks a significant milestone for the implementation of
Will Alsop's Third City Vision, presented in November 2007, after
a series of consultations with the local community.
Plan by SMC Alsop 2007 - Park Lane is down-sized and Queen's Gardens
become larger, stretching across towards Park Hill

The competition invites architects to respond to a key component of
Alsop's Vision - the re-development of Wellesley Road, a heavily trafficked
dual carriageway which at present cuts through the heart of central
Croydon making east/west access movement difficult and uncomfortable.
Architects are asked to propose how they would inhabit the significant
real estate that will become available along both sides of the one-kilometre
long Wellesley Road when the road dramatically decreases in size from
eight lanes in some places to a possible two.
The competition brief envisages that a mix of building types and forms,
parks, meadows, squares and other aspects of public realm could exist
to the east and west of the downsized road. Diversity is a key word
- Will Alsop talks of a series of external 'living rooms', the furniture
being relatively small-scale buildings sitting against the backdrop
of the existing skyscrapers.
Alsop's role in the implementation is to monitor the process and act
as consultants to Croydon Council. Will Alsop sits on the competition
judging panel along with representatives from London Borough of Croydon,
CABE, Design For London, Transport for London and London School of
Economics.
Proposed project area

image by Croydon Council
Will Alsop said of the competition: "This is a very exciting
competition which is extremely important because it will be at the
root of the regeneration of Croydon City Centre"
The competition is open to practices of all sizes; Croydon Council
is keen to engage with a range of creative architectural practices.
The competition asks for financial stability (rather than a financial
track record as such) to extend eligibility to young and innovative
practices.
The deadline for Stage 1 submissions is 1 December 2008 and the Stage
2 brief will be presented to shortlisted practices 15-16 January 2009.
The winning designs will be announced end of May 2009.
14 Nov 2007
London's Third City - Alsop's Ambitious Plans
for Croydon Unveiled

November 13th, renowned architect Will Alsop unveiled his far reaching
plans for the regeneration of Croydon, to a packed audience in the
towns Braithwaite Hall.
Commissioned by Croydon Council and developed following an extensive
consultation exercise, Alsops vision addresses the major issues
of both the built environment and the public realm, and how these
affect the economic and cultural health of the town. His proposals
offer a revitalised cityscape that realises the communitys aspirations
and Croydons potential to become Londons third City.
The key elements of the vision are centred around bringing residential
accommodation into the heart of the town centre where it is currently
lacking, revitalising Croydons key retail offer which is central
to Croydons success, and subsequently repositioning the commercial/office
market in central Croydon. In addition, a key feature of Alsops
proposal is to improve the quality of the public realm and alter the
perception of Croydons town centre by introducing additional
green spaces and integrating existing underused green spaces. The
vision aims to capitalise on the existing swell of developer interest
in Croydons town centre.

Central to the Vision is breaking down the barriers to pedestrian
movement currently created by the busy road and rail systems that
dominate the town centre. Through a series of bold but considered
rationalisations, significant land will become available, facilitating
the introduction of new commercial, retail and residential development
alongside a varied public realm of squares, parks and landscaping.
Dramatically improving the quality of the environment for the pedestrian
throughout the centre of the town is a crucial component of the proposals
As the town centre environment improves, so Croydon will be rejuvenated
by the introduction of green spaces and water. In bringing the submerged
River Wandle to the surface; in redeveloping the massive footprint
of the Whitgift shopping centre; in the arrival of University status
and the construction of its campus; and with the commitment of the
town to the design and development of architecture of quality, Croydon
will emerge as an influential, desirable and vibrant city.
Confronted by a town centre dissected by virtually impenetrable dual
carriageways and railway tracks, a major challenge for the architect
/masterplanner was how to meet realistic ongoing transport demands
whilst also providing a safer, more accessible and pleasant town centre,
within a viable economic and environmental framework.

Barriers in four definitive areas that needed to be addressed were
identified:
At the western edge of town Roman Way, a busy four-lane highway, separates
Wandle Park from the rest of town, and gives St John the Baptists
Church a dismal setting. It is proposed that the road is re-directed
through an underpass here, so freeing up the land at ground level
to become a landscaped green space with meadow and water. Instead
of facing directly onto Roman Way and the entrance to a pedestrian
subway, the church will have views across water and a tranquil green
sweep.
At the Wellesley Road the through traffic that currently dominates
the dual carriageway, bringing little but pollution to the town, will
be diverted elsewhere, allowing local traffic to travel along a two
way road in conjunction with trams and buses. A consequence of this
re-planning will be the opportunity to develop significant amounts
of real estate along the length of the Wellesley Road. These developments
will step down in scale from the new and existing taller buildings
which would otherwise line its edge. A mix of building types and forms
will emerge, set in an equally varied public realm.
The slip roads running down from the Croydon flyover at Wandle Road,
create an oppressive concrete wilderness around them, and were identified
as a third barrier requiring attention. By altering the access points
to the flyover, thereby dispensing with these slip roads, this land
becomes useable for more than car-parking and can be developed into
a range of small and young businesses, and a square of cafes, bars,
galleries and shops that will animate this currently redundant area
and provide a direct linkage with the South End area of town.
The railway tracks at the eastern edge form the fourth barrier that
requires attention. The proposed series of generously sized new bridges
that straddle the tracks will serve to re-connect this part of town,
at present almost entirely separated. Much needed access to the beautiful
and at present under-used Park Hill will also be gained.

Two additional proposals relating to the towns transport infrastructure
include the regeneration of the area around West Croydon station (in
anticipation of the arrival of the East London line in 2010) and a
review of the current car parking provision in town generally. With
over 8,500 parking places at present, a quarter of which are rarely
used, a revised car parking strategy is proposed which includes an
intelligent parking system, new underground parking and park-and-ride.
It is envisaged that this would reduce the required car parking provision
to around 4,500.
Reinforcing awareness of Croydon as a town well located between the
urban activity of central London and the rural idyll of the countryside
to the south, the Vision skilfully introduces into the town centre
rich new public realm. Tree-lined walks, green spaces and landscaping
in town create direct and easy links to the three parks which sit
just outside the centre, at present inaccessible and under-used
Wandle Park, Duppas Hill and Park Hill.
Reinforcing the impact of new green space is the re-introduction of
another vital component of city life water. The river Wandle,
which was once an important artery for both wildlife and industry
in south London, has a source in Croydon. It is proposed that the
Wandle, culverted and diverted underground in 1967, be exhumed at
four key locations at Old Town, in Wandle Park, as part of
the proposed new square in front of the Exchange project at the Pumping
Station and, lastly, as the centre piece of the proposed new development
under and around the Croydon flyover. The reviving presence of water
will once again be felt in town. Reintroducing the Wandle in Croydon
ties in with the wider London aspirations for this once key river
and will form part of the Wandle trail project.
With the transport barriers addressed and the town centre environment
enlivened by green space and water, the town will be well placed to
support the new development that will make Croydon a truly a thriving
city a third City for London.
One such development would centre around the Whitgift Centre, at present
a single block, entirely impenetrable when closed at night. This would
become instead a series of smaller scale retail blocks, criss-crossed
by small roads giving priority to pedestrians and offering a rich
mix of cafes, shops and bars. Above the retail blocks, the site also
provides an ideal location for a series of houses, maisonettes and
apartments, making this one of the towns major new residential
areas, with the population increasing over time from 4,000 to around
20,000. In addition Croydon will position itself as a University town
with a campus at each end of town - one to the north of West Croydon
station and one at Fairfield complimenting the Art College. This will
result in an animated cross-flow students through town during the
working day and evening.
Speaking of his Vision for Croydon Will Alsop said, Croydon
needs to dare to dream it should set its sights high. This
project has demonstrated to us the tremendous potential of the town
and now Croydon has the masterplan to transform itself into
Londons third City.
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Croydon Regeneration architect
- Will Alsop

SMC Alsop project team: Will Alsop, Amanda Marshall, Max Titchmarsh, George
Wade, Tim Thornton, Kieran McGlone
Croydon Canyon Competition
Croydon Regeneration architects
: SMC Alsop
London
Architect
London Buildings

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