Chelsea Barracks, Chelsea, south west London
2007-
Architect: Rogers Stirk Harbour + Partners
Press release
Project Blue (Guernsey) Ltd
Successful purchaser of
Chelsea Barracks
April 2007
Aerial view of the existing Chelsea Barracks site
Project Blue (Guernsey) Ltd has recently become the successful purchaser
of Chelsea Barracks, a 13 acre site in Chelsea, London, securing one of
the largest and most prestigious development opportunities ever to come
on to the market in Europe.
Project Blue (Guernsey) Ltd is being led by Qatari Diar with investment
from CPC Group Limited, the Guernsey based investment vehicle of Christian
Candy. The deal followed an international marketing campaign, led by Driver
Jonas, which attracted world-wide interest. The price will remain commercial
in confidence until completion.
Chelsea Barracks was formerly the home of the Queen’s Guard, providing
administrative offices and armouries as well as residential quarters for
approximately 1,300 people. The site forms a triangle located between
Chelsea Bridge Road, Pimlico Road and Ebury Bridge Road, lying within
the City of Westminster, abutting the Royal Borough of Kensington and
Chelsea and offering the potential to create approximately 1.5 million
sq ft of net floor area.
Award winning architectural practice Rogers Stirk Harbour and Partners
(formerly Richard Rogers Partnership) has been commissioned to create
a landmark, mixed-use development which harmonizes with its setting, overlooking
the grounds of the Royal Hospital and Ranelagh Gardens.
Project Blue (Guernsey) Ltd’s proposed scheme will transform the
current concrete parade ground and army buildings into a sustainable mix
of luxury apartments and affordable units in a verdant setting close to
the Thames, surrounded by new semi-private woodland and parkland areas.
The new development will have a low carbon footprint and an environmental
impact significantly lower than the Chelsea Barracks it is replacing.
Qatari Diar has a reputation for creating some of the most desirable residential
development projects in Qatar, Egypt, Morocco and Sudan. Chief Executive
of Qatar Diar, Nasser Al-Ansari says: “We are delighted to lead the
consortium which has purchased this site. This project is very important
to us as it represents our first major
investment in Europe. We look forward to working with Rogers, Stirk, Harbour
to create a landmark building of international repute. In line with our
commitment to ethical development, the development will create a living,
working and social environment that enhances the health and wellbeing
of all.”
The proposed development seeks to be an exemplar of sustainable development
and aims to include a number of community facilities. The development’s
long-term climate change impact will be limited through the use of a combined
cooling, head and power system and the energy efficiency of the development
will be optimal.
Qatari Diar has gathered together the finest professional team for the
project, drawing on a range of international organisations and experts
who are leaders in their field. Award winning interior design company,
Candy & Candy has been appointed development managers and will be
leading the interior design for this exceptional project.
Chelsea
Barracks Architect: Rogers Stirk Harbour + Partners
Candy & Candy do not own the Chelsea Barracks site and neither are
they part of the investment consortium that do own the Chelsea Barracks
site. Candy & Candy have been appointed development managers and interior
designers to the scheme by the investment consortium, Project Blue (Guernsey)
Ltd, of which Qatari Diar is a majority shareholder.
About Qatari Diar
Qatari Diar is a Government-backed real estate investment company responsible
for creating and coordinating financially sound property development opportunities
that will generate sustainable and tangible social-economic benefits.
www.qataridiar.com
About CPC Group
CPC Group is a privately owned Property Trading and Development Company
based in Guernsey. The company specialises in premium residential schemes
in a number of international markets with a focus predominantly in central
London. CPC deliver the best and strive to be better, uncompromising in
their commitment to the standards and integrity of the company.
www.cpcgroup.gg
About Candy & Candy
Candy & Candy are luxury interior designers, development managers
and lifestyle consultants. The design philosophy is to offer a complete
lifestyle, one which is bespoke, luxurious and unique. Accolades include
Best UK Property at the International Property Awards for the past five
years, Best Contemporary Interior Designer Awards and Evening Standard
Best Lifestyle Awards.
Candy & Candy : One
Hyde Park, Knightsbridge
London Buildings
London Architects
Candy & Candy : 21
Chesham Place apartments, London
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