Arkitema wins through sustainable architectural branding
19 Feb 2008



A symphony in brick, a logo and a sustainable building. In co-operation with Bascon, Arkitema has formulated the winning proposal for the new domicile of the Danish brick company Egernsund Tegl: a visionary setting for a whole new way of presenting Denmark's national building material. Brick is used as the common material in both the facades and the interior. The brick-red rectangle of the Egernsund Tegl logo has been echoed in the architecture, which has the same simple basic form, and sustainability has been a significant parameter in the creative process.



How can we build sustainable architecture, while at the same time communicating a strong brand? And how can we unite the grand old lady of Danish architectural traditions, the masonry brick, with sustainable branding? Arkitema's winning proposal succeeds by allowing the building to literally bear the brand, and by permitting sustainable principles to permeate all of the architectural choices – choices which are also aesthetic.



Egernsund Tegl building : Arkitema



Copenhagen Architecture Denmark



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Egernsund Tegl Denmark - page: adrian welch / isabelle lomholt