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AMI Fair Stand, German Building, Project, Photo, News, Design, Image
AMI Fair Stand Düsseldorf : Architecture Information
Development by Caramel Architekten in Düsseldorf, Germany, Europe
ami
"ami" fair stand, duesseldorf 2004 together with fritz stiper
The AMI Booth - Agrolinz Melamine International
a reusable trade fair booth; designed for K04 in Düsseldorf,
October 04
Concept:
With the aim of counteracting the hectic bustle and over-stimulation
one finds in the exhibition setting, a "space inside a space"
was created, which by virtue of its colors and acoustic properties
radiates tranquility and safety and encourages visitors to linger.

photos : caramel
The colors of the textile surfaces are the same as those of the company
logo. The triple loops also correspond to the AMI logo.
The loop ends constitute the two access zones; the association of
a "red carpet" punctuates the overall gesture.
Depending on the angle, this constructed space seems open or closed.
The spatial structure is a freestanding object within the consciously
withdrawn, standard dividing walls consisting of white curtains that
bear only the letters of the company logo.
In the interior space there is a row of stand-up tables, where visitors
can consult with company representatives.
Those who prefer being passively informed from a more comfortable
position can relax in front of a row of screens that play AMI info
films. For each screen there is a fold-out seat that can be "peeled"
out of the inner shell of the spiral. The comfortable seating position
encourages visitors to take off their coats and stay a while.
The lighting inside the booth contributes significantly to the spatial
atmosphere. Points of light directed at the stand-up tabletops communicate
with linear rails, which hold the mandatory sprinkler system as well
as the indirect lighting, illuminating the table surfaces without
glare.
Construction / Materials:
The spatial structure consists of a two-layered, lightweight wooden
construction consisting of five prefabricated parts per loop. Each
section can be handled by 2-3 persons and houses the ducts for the
lighting and IT systems.
The individual sections can be assembled in a short time and are reusable.
They are covered with a layer of textile, felt-like material or imitation
black leather.
Planned by: Caramel architekten ZT GmbH with Friedrich Stiper
AMI Fair Stand images / information from Caramel Architekten
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photo © Adrian Welch

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Comments / photos for the AMI Fair Stand Architecture page welcome: info@e-architect.co.uk
AMI Fair Stand Düsseldorf : page - adrian
welch / isabelle lomholt |
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