Schmidt, Hammer & Lassen K/S, Danmark

Press release: Pimp my chair

In true ‘Pimp my Ride’ style, you can now customize your very own FLAKES
designer chairs and tables straight from the manufacturers, courtesy of an
ingenious 3D web tool.



The idea is the brainchild of leading Danish architectural practice schmidt
hammer lassen and Finnish furniture manufacturer Piiroinen, who together
dreamed up the idea of allowing private customers to create their own unique
designer furniture.

Tables and chairs from the FLAKES design series can now be personalised
with customers’ photographs or other graphic designs. A 3D web tool enables
customers to visualise the end result on screen before ordering the product.
The result is a unique piece of Scandinavian designer furniture, and the possibilities
are endless.



"The overall design of the FLAKES series is naturally fixed, but now customers
will have the opportunity to choose their own bespoke graphics. This opens
the way for a whole new approach to design, with exciting implications for
creative home-owners and businesses keen to extend their branding in imaginative
ways" says Lars Vejen, design manager at SHL Design.
FLAKES was created by the Danish design team and developed in connection
with the interior decoration of the modern Danish art museum, ARoS.
The chair, which received the prestigious Red Dot Award, is made of fibreglass.
This makes it possible to create a very slender fibreglass shell - a thin
flake, which gives the chair its name.
You can design your own FLAKES chair or table at the Piiroinen website:
http://www.flakes-piiroinen.com/
The price of the stackable FLAKES chair, in chrome and with arm rests, is
€479, plus a one-off charge of €180 for the motif. The chair is available in
several different versions, and both with and without arm rests. In the UK,
the series is distributed by the importers Coexistence, Knoll International and
Tangram.



Halmstad Library, Sweden

Building Photo © Adam Mørk from ING Media 230207
Schmidt Hammer Lassen Architects : Swedish building

Schmidt Hammer Lassen : London building

Schmidt Hammer Lassen : Scottish Library

Schmidt Hammer Lassen : Danish building



Retailer info:
Coexistence, 288 Upper St, London
T: 020 7354 8817
www.coexistence.co.uk

Knoll International
1 Lindsey St, Smithfield, London
T: 020 7236 6655 www.knollint.com

Tangram
33/37 Jeffrey St, East Market St, Edinburgh
T: 0131 556 6551 www.tangramfurnishers.co.uk

Schmidt Hammer Lassen Architects : main page

World Architecture : e-architect - a guide to key buildings across the globe

Danish Buildings

Comments / photos for the Schmidt Hammer Lassen Furniture page welcome: info@e-architect.co.uk

Schmidt Hammer Lassen - page : adrian welch / isabelle lomholt